Palette press kit
Everything you need to write about Palette: ready-to-use company descriptions, founder information, logos, photos, and product screenshots. All of it is free to use in editorial coverage. No need to ask first.
Download all assetsZIP · 1.4 MB · SVG, PNG, and JPG
Logo
Use the full logo wherever it fits. The icon on its own is for tight spaces only, such as an avatar or a favicon. Pick the variant that suits the background you are placing it on.
- Leave clear space on all sides, at least the height of the mark's eyes.
- Don't recolor, stretch, rotate, outline, or add effects to the artwork.
- Don't rebuild the lockup or set the wordmark in another typeface.
Colors
If you are building a graphic, a slide, or a thumbnail about Palette, these are our colors. Orange is an accent for a small button, an icon, or a rule. Never use it as a large background.
Palette orange
Ink
Paper
Product screenshots
Palette Desktop in real use, free to publish alongside a story. Please run them as they are rather than cropping the interface out or dropping them into a different device frame.
Founders and investors
Palette was founded in Copenhagen by Lars Ettrup, Christian Lomholt, Steffen Sommer, and Brian Kyed.
Lars Ettrup
Co-founder & CEO
Lars leads the company, finance, operations, and investor relations. He previously co-founded Linkfire.
Christian Lomholt
Co-founder & CPO
Christian leads product vision and design. He was previously VP of Product & Design at Podimo and held product leadership roles at Planday.
Steffen Sommer
Co-founder & CTO
Steffen leads technology, engineering, infrastructure, and security. He was previously CTO at Monstarlab.
Brian Kyed
Co-founder & CCO
Brian leads everything go-to-market. He previously co-founded Airtame, where he served as CPO and CRO.
Investors
About Palette
Three lengths, depending on how much room you have. Use them as they are. We would rather you copy these than paraphrase.
One line
Palette is building the OS for AI-native teams.
Short
Palette is building the OS for AI-native teams. Today, Palette Desktop gives teams a shared place to run Claude Code, Codex, Gemini, and more on the files and folders behind their work. It brings powerful agents beyond engineering while keeping company context in files the team owns.
Full
Palette is building the OS for AI-native teams. Today, Palette Desktop gives teams a shared place to run agents like Claude Code, Codex, and Gemini on the files and folders behind their work. Teams keep their context in files they own, choose the best agent for each job, and review changes before saving them back. Palette is also building a broader OS that connects company context, shared skills, and agent work across teams, tools, and AI sessions. Palette was founded in Copenhagen by Lars Ettrup, Christian Lomholt, Steffen Sommer, and Brian Kyed.
- Founded
- 2025
- Founders
- Lars Ettrup, Christian Lomholt, Steffen Sommer, Brian Kyed
- Headquarters
- Copenhagen, Denmark
- Products
- Palette Desktop, with Palette OS in development
- Investors
- Ugly Duckling Ventures, Emblem, Acadian Ventures
Using the brand
Write Palette as one word
Capital P, lowercase rest, for the company and the product alike. The desktop app is Palette Desktop on first mention, then Palette Desktop or the app.
Editorial use needs no permission
Use these assets freely to illustrate an article, review, talk, or event listing. Using them in your own product name or logo, or in a way that suggests Palette endorses or partners with you, needs our written permission first.