Content

Content gives writers and marketing teams one home for the work they publish. It installs channel-aware drafts, a content playbook, a personalized voice guide, distribution planning, and a shipped-content log, so an agent can help turn rough ideas into finished work while staying grounded in how your team actually writes.

What does the Content workflow install?

your-folder/                      # The folder where you add the workflow└── content/                      # One home for content work    ├── content.md                # Drafts, scheduled work, and published pieces    ├── playbook.md               # How your team approaches content    ├── voice.md                  # Your tone, language, and copy self-check    └── drafts/                   # Work in progress        ├── README.md             # The structure every draft follows        └── <piece>.md            # One draft with its channel and key takeaway

• A personalized voice guide gives every draft the same tone and language rules.
• A content playbook keeps writing and distribution grounded in how your team works.
• One workflow helps start, refine, voice-check, distribute, and log a piece.

What does Content look like in practice?

Turn an idea into a channel-aware draft

• You ask: "Help me write a LinkedIn post about why we changed our onboarding."
• The agent works from: Your voice guide, content playbook, the target channel, the one takeaway, and relevant company or product context.
• You get: A dated draft shaped for LinkedIn and a new Draft entry in the content log.

Check whether a draft sounds like you

• You ask: "Does this sound like us?"
• The agent works from: The draft and your personalized voice guide.
• You get: Specific lines that drift from your voice, the rule each line breaks, and a suggested fix instead of a generic rewrite.

How does Content adapt to your brand voice?

1. Install Content from Marketplace in Palette Desktop.
2. Your agent adapts the voice guide from the context it can find and asks for anything missing.
3. Start with an idea, choose a channel, and refine the draft against your real voice.

Palette Desktop creates a checkpoint before installation, so you can restore the folder if you want to start over.

What can you do after installing Content?

Help me write a post about why we rebuilt onboarding. # start a draft
Does this draft sound like us?                         # check the voice
Plan how we should distribute this piece.              # prepare distribution
Show me our current and published content.             # review the content log

presentations/├── presentations.md      # your deck history├── snippets.md           # reusable branded slides├── drafts/               # outlines and slide notes└── slides/               # browser-ready decks    ├── template.html     # the reusable deck engine    └── <presentation>.html # a generated slide deck

gtm-os/├── accounts/       # customers, prospects├── foundations/    # brand, market, strategy├── playbooks/      # sales, content, launches├── work/           # campaigns, projects├── team/           # per-person context└── log/            # decisions, history

your-folder/└── market/                 # your chosen research home    ├── landscape.md        # tiers, threats, questions    └── competitors/        # one profile per competitor        ├── <company-a>.md  # sourced company profile        ├── <company-b>.md  # same consistent format        └── <company-c>.md  # add more as the market changes