Competitor Analysis

Competitor Analysis gives founders, GTM, product marketing, and strategy teams a repeatable way to understand a changing market. It installs a market landscape, consistent competitor profiles, sourced research, and update workflows, so each new profile adds to the wider market view.

What does the Competitor Analysis workflow install?

your-folder/                              # The folder where you add the workflow└── <market-folder>/                      # Your chosen home for market research    ├── landscape.md                      # Market tiers, threats, and open questions    └── competitors/                      # One consistent profile per competitor        ├── <company-a>.md                 # Positioning, pricing, risks, and dated sources        ├── <company-b>.md                 # Another company in the same profile format        └── <company-c>.md                 # Add more as the market changes

• Consistent profiles make competitors easier to compare.
• The market landscape brings tiers, threats, and open questions together.
• Research workflows add a competitor and update the wider market view in one pass.

What does Competitor Analysis look like in practice?

Add a competitor to the landscape

• You ask: "Add Glean to our competitor landscape."
• The agent works from: Current public sources, your product context, the existing competitor format, and the market landscape.
• You get: A dated, sourced competitor profile plus an updated tier table and threat assessment where warranted.

Refresh an existing profile

• You ask: "Refresh Acme's profile before our positioning review."
• The agent works from: The existing profile, current product and pricing information, recent news, customer discussions, and your positioning.
• You get: An updated profile with current sources, plus a refreshed landscape if the competitor's place or threat has changed.

How does Competitor Analysis set up your market?

1. Install Competitor Analysis from Marketplace in Palette Desktop.
2. Choose the market folder and the first competitors to track.
3. Let your agent research them now, or leave clear placeholders to fill later.

Palette Desktop creates a checkpoint before installation, so you can restore the folder if you want to start over.

How do you keep competitor research current?

Add Acme to our competitor landscape.              # research and add a company
Compare Acme and Globex using our current research. # use the shared format
What changed in our market landscape?               # synthesize the profiles

gtm-os/├── accounts/       # customers, prospects├── foundations/    # brand, market, strategy├── playbooks/      # sales, content, launches├── work/           # campaigns, projects├── team/           # per-person context└── log/            # decisions, history

content/├── content.md      # drafts and published work├── playbook.md     # how your team creates content├── voice.md        # tone, language, self-check└── drafts/         # work in progress    ├── README.md   # the structure for each draft    └── <piece>.md  # one channel-aware draft

company-os/├── accounts/       # customers, relationship health├── gtm/            # brand, playbooks, active work├── product/        # strategy, specs, feedback├── engineering/    # architecture, decisions, runbooks├── ops/            # finance, hiring, admin└── people/         # teammate context