Free download

Your GTM as a file system

A ready-to-use folder setup with CLAUDE.md, README, and everything you need. Download it, open it in Claude Code, and you have a structured, AI-native operating system for your go-to-market.

Work email

gtm-os/

gtm-os/
├── CLAUDE.md                    # AI instructions
├── README.md                    # What this is
│
├── foundations/                 # What you know
│   ├── brand/
│   │   ├── voice.md             # tone, do/don’t
│   │   ├── messaging.md         # tagline, phrases
│   │   └── positioning.md       # differentiation
│   ├── market/
│   │   ├── icp.md               # ideal customer
│   │   └── competitors/         # one per competitor
│   ├── strategy/
│   │   └── gtm-strategy.md      # channels, motions
│   └── product-marketing/
│       ├── product-overview.md  # how it works
│       └── sales-narrative.md   # the sales story
│
├── accounts/                    # customer context
│   └── _template/               # account template
│
├── team/                        # per-person context
│   └── _template/               # profile template
│
├── work/                        # active work
│   ├── campaigns/               # time-bound efforts
│   ├── projects/                # larger initiatives
│   ├── research/                # market analysis
│   └── content/                 # blog, pitches, copy
│
├── playbooks/                   # how you think
│   ├── sales.md                 # sales philosophy
│   └── content.md               # writing process
│
├── log/                         # institutional memory
│   ├── overview.md              # decisions, learnings
│   └── sessions/                # per-session recaps
│
└── .claude/
    └── commands/                # slash commands
        ├── onboard.md           # set up the repo
        └── review.md            # check your work

What you get

A complete GTM structure

Foundations for brand, market, strategy, and product marketing. Account management with templates. Playbooks that capture how your team thinks. A logging system that builds institutional memory.

CLAUDE.md and README structure

Pre-configured CLAUDE.md that tells Claude how to navigate your GTM, what to read before writing, and how to behave. README.md documents the full structure so anyone can get oriented fast.

Quick setup

Run /onboard and Claude walks you through it. Company, product, market, team, voice. It populates every template with real content. No blank-page problem. Up and running in 10 minutes.

How it works

Download the folder

and open it with Claude Code

Run /onboard

or just start talking to Claude on how to use it

Add Palette MCP for a quick start

connect Palette to get full company context automatically

Start working

write content, manage accounts, run campaigns, build playbooks

Use /review to keep it structured

the review command checks your work and keeps everything organized

Works even better with Palette

The starter pack works great standalone. It works even better with Palette — the shared context layer that connects to your tools and keeps your AI co-pilot informed about your company, team, and how you work.

With Palette connected, /onboard can pull your company context automatically instead of asking questions. And as your team, strategy, and projects evolve, Palette keeps the context current.

Learn more about Palette

gtm-os/ ├── CLAUDE.md # AI instructions ├── README.md # What this is │ ├── foundations/ # What you know │ ├── brand/ │ │ ├── voice.md # tone, do/don’t │ │ ├── messaging.md # tagline, phrases │ │ └── positioning.md # differentiation │ ├── market/ │ │ ├── icp.md # ideal customer │ │ └── competitors/ # one per competitor │ ├── strategy/ │ │ └── gtm-strategy.md # channels, motions │ └── product-marketing/ │ ├── product-overview.md # how it works │ └── sales-narrative.md # the sales story │ ├── accounts/ # customer context │ └── _template/ # account template │ ├── team/ # per-person context │ └── _template/ # profile template │ ├── work/ # active work │ ├── campaigns/ # time-bound efforts │ ├── projects/ # larger initiatives │ ├── research/ # market analysis │ └── content/ # blog, pitches, copy │ ├── playbooks/ # how you think │ ├── sales.md # sales philosophy │ └── content.md # writing process │ ├── log/ # institutional memory │ ├── overview.md # decisions, learnings │ └── sessions/ # per-session recaps │ └── .claude/ └── commands/ # slash commands ├── onboard.md # set up the repo └── review.md # check your work

Works even better with Palette

With Palette connected, /onboard can pull your company context automatically instead of asking questions. And as your team, strategy, and projects evolve, Palette keeps the context current.

Learn more about Palette