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Palette is based in Copenhagen, Denmark. We're building the shared context layer for organizations using AI, backed by Emblem and Arcadian.
Your tools generate signals. Your people carry knowledge. Right now nothing connects the two. Palette does. It maintains a living context map of how your org actually works, so your team stays aligned and your AI tools have the context they need.
Four co-founders, all from the Copenhagen tech scene. Find us on LinkedIn.
Lars Ettrup, Co-founder & CEO. Previously Linkfire.
Steffen Sommer, Co-founder & CTO. Previously Monstarlab.
Brian Kyed, Co-founder & CCO. Previously Airtame.
Christian Lomholt, Co-founder. Previously Podimo, Planday.
Early stage. Working closely with design partners, shipping weekly, iterating on what shared context actually looks like in practice.
Yes, we currently have just one company value. Because it says everything we need.
Ordentlighed
At the core of Palette is something deeply Danish: ordentlighed.
It's hard to translate, but we know what it means. It means we care. About the work. About each other. About doing things properly, even when it's harder.
We're not here to posture or play startup games. We want to build something real. Something useful. And do it in a way we're proud of.
That means being honest, even when it's uncomfortable. Moving fast, but not breaking people. Having fun, but also thinking deeply.
That's ordentlighed. And that's how we work.
That's the kind of company we want to build. That's what we want Palette to feel like.
A few simple ideas guide how we build Palette. (See also our Manifesto for the full belief system.) They help us stay focused, make better choices, and keep things human, even as we build with AI.
For the 99%, not the 1%. No prompt engineers. No power users. Just real teams.
Painkiller before vitamin. We solve real pain, not "nice-to-haves."
Respect the human work. Let AI do what it should, so people can do what only they can.
Teams over individuals. We care about the whole team. Not just leads. Not just ICs. The team wins together.
Palette Group ApS Flæsketorvet 38B, 1711 København V Denmark
Email: [email protected]
We're always curious to meet great people. Drop us a line at [email protected].