Palette brand assets
====================

About Palette
-------------
Palette is building the OS for AI-native teams: shared context that people and
their AI tools both work from.

It connects to the tools a company already uses, talks to its people, and builds
a living map of how the organization actually works - so everyone stays aligned
and every AI tool has the context it needs.

Based in Copenhagen, Denmark. Backed by Emblem, Acadian, and Ugly Duckling Ventures.

Files
-----
palette-logo-on-light   Full logo (mark + wordmark) for light backgrounds.
palette-logo-on-dark    Full logo for dark backgrounds.
palette-icon-on-light   Icon only for light backgrounds.
palette-icon-on-dark    Icon only for dark backgrounds.

Each is included as SVG (vector, scales to any size) and PNG (transparent
background). Use the SVG wherever the medium supports it.

Photos
------
photos/founders-portrait.jpg  The four founders in the Copenhagen office.
photos/founders-office.jpg    The four founders across the Copenhagen office.

Free to run with a story. Crop them to fit your layout, but please don't
retouch, recolor, or add filters.

Colors
------
Palette orange  #FF4000
Ink             #09090B
Paper           #FDFAF8

Using the brand
---------------
Write "Palette" as one word with a capital P, for the company and the product
alike. Leave clear space around the logo of at least the height of the mark's
eyes. Use the variant that suits your background, and use the icon on its own
only where the full logo does not fit.

Please do not recolor, stretch, rotate, outline, or add effects to the artwork,
rebuild the lockup, or set the wordmark in another typeface.

Editorial use needs no permission. Using these assets in your own product name
or logo, or in a way that suggests Palette endorses or partners with you, needs
our written permission first.

Full press kit, including product screenshots: https://palette.team/press
